TOGETHER WE FLY, ENJOY THE SKY

Wednesday, March 24, 2010

Corporate Culture

At Beyond Airlines, four prominent values stand out and these are the core values we live up to throughout our operations and businesses - Respect & Responsibility, Excellence, Enterprising and Integrity

Respect & Responsibility

At Beyond Airlines we will respect and treat each person as we would like to be treated, share knowledge responsibly and take ownership and accountability for our business decisions and results. Collectively, we will put our effort towards building a socially responsible organisation.

Excellence

The ultimate goal of Beyond Airlines and its employees is to achieve the company’s ambitions with excellence. This means being an industry leader by setting differentiated best-in-class standards and constantly setting measurable and challenging goals. Beyond Airlines has to exceed stakeholder expectations and continue to be globally competitive.

Enterprising

As a key player in a world of abundance and filled with exciting business opportunities, Beyond Airlines must move with speed and agility. By being enterprising, we will stretch the horizons of growth for ourselves, our business and our people to achieve outstanding personal and business results. We are also optimistic and will think, act and invest not only for today but for tomorrow’s success. We will seek value beyond the obvious and will take calculated risks. We will accept, as well as adapt to changes as we move along.

Integrity

Integrity in essence, calls for honesty and transparency in everything that we do. We will be fair and honest when dealing with our customers, partners and stakeholders, and ensure that we consistently do what we say, and deliver on our promises to the people that we deal with.

A culture of good values is not formed overnight. It is a combination of all our beliefs, actions and experiences that eventually, like building blocks, will form the strong foundation of Beyond Airlines.

Executive Leadership



CORPORATE SYMBOL

Beyond Airlines logo consists of a globe and a paper plane image . This illustration was adopted after the company name. It certainly narrates the company’s high corporate reputation and class. The image of the paper plane in Beyond Airlines logo has been designed to hold supremacy, power and strength.

The globe shape is used to symbolise our around the world service. Our company operates in all parts of the world. The 5 lines that make up the globe represent the 5 continents in the world.

The paper plane symbolises our low cost flight service. The plane's end is shaped like a Concorde to show our grandness that is beyond customer's satisfaction.

Color of Beyond Airlines

The use of highlighting color is gracefully adopted in Beyond Airlines logo. Black, White and Orange are the colors utilized to enhance the beauty of the Beyond Airlines logo. Black is used to symbolise our determination to increase our dignity and pride of each staffs as well as to represent the brand's prestige. White represent the sincerity of the staffs to provides the best services to our customers. Our energy, determination and drive to strive for the best is represented by Orange color.


Font of Beyond Airlines Logo


A very simple and easy to remember typeface is employed in Beyond Airlines logo to enhance the characteristics of the company and its high quality service. The alphabets are done in bold font to impose a high status of the corporation market position.

Mission and Vision

OUR VISION IS:
--Becoming first airlines to provide world-class service at lower fare.

OUR MISSIONS ARE:
--Be known as one of the biggest airlines company in Asia.
--Fulfill customer satisfaction.
--Provide the best in-flight service

OUR OBJECTIVES ARE:
--To expand the no. of route all over the world in 10 years time
--Have Our own hub in every continent within 20 years
--increase the number of plane every 5 years.
--increase staffs' competency in soft-skills via training
--improve the in-flight facilities from time to time in 10 years.

Background Beyond Airlines


Beyond Airlines is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. The airline was established in 1990 and started operations on 13 March 1993. The airline was founded by the late Tan Sri Yahaya Ahmad. Beyond Airlines was officially launched by the Prime Minister of Malaysia, Dato’ Seri Dr. Mahathir Mohamad. Beyond Airlines implement fully ticketless travel and unassigned seats. However, as of 5 February 2007, Beyond Airlines has implemented allocated seatings across all flights.

In 2000, Beyond Airlines opened a second hub at the Soekarno-Hatta International Airport, Indonesia. Beyond Airlines has since started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 1996, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2000. Flights to Vietnam and Cambodia followed later in 2001 and to Brunei and Myanmar in 2002.

Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Beyond Airlines’ registered office is in the KLCC.

Our values

We make the low fare model possible through the implementation of the following key strategies,
• Safety First:
Partnering with the world’s most renowned maintenance providers and complying with the with world airline operations.
• High Aircraft Utilisation:
Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity.
• Low Fare, No Frills:
Providing guests with the choice of customizing services without compromising on quality and services.
• Streamline Operations:
Making sure that processes are as simple as possible.
• Lean Distribution System:
Offering a wide and innovative range of distribution channels to make booking and travelling easier.
• Point to Point Network:
Applying the point-to-point network keeps operations simple and costs low.
Inflight Services

Beyond Airlines offers a buy on board programme offering food and drinks for purchase. Beyond Airlines is accredited by the KL Syariah Index, and as per Shariah law it does not serve alcohol and pork. Beyond Airlines also offers advance bookings of SuriaBus tickets, a bus service from LCCT to Kuala Lumpur.

All meals purchased, as well as SuriaBus tickets, are not refundable if you cancel your flight.

Destinations

Beyond Airlines operates over 200 flights a day, with both domestic and international routes covering Indonesia, Malaysia and Thailand and with international routes, primarily from Kuala Lumpur, to Australia, Bangladesh, Brunei, Cambodia, the People’s Republic of China, India, Laos, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, the United Arab Emirates, the United Kingdom and Vietnam.